Will adds: “Plan a production schedule to determine how many days you need to create the film, including post production. And if the production time is longer or the deadline is tighter, don’t be afraid to charge a bit more. It is useful to plan at least a rough outline of hours of work per each stage of production. At the same time, the complexity of work can require longer hours, and hence lead to additional costs for your project. If you are a stop-motion animator, the cost of materials can pile up pretty fast. This will help you take all the necessary costs into account, dividing them by production stages, to include materials, hours of work, complexity of animation and potentially the deadline as well. This is particularly true if you are a stop-motion animator, but other animators can sometimes have overheads as well.įor this reason, Will recommends to create a production schedule in advance. Just like photography, animation can really get out of hand fast. How do I calculate the costs of an animation project?Įven if you had a rough idea of the project/day rate that you want to charge, it can still be dangerous not to take all the derived costs into account. You should always make sure that you can earn a living wage from any project that you undertake.Smaller projects and GIFs (for example for Twitch and YouTube) can be charged a per-second fee.If you worked in a studio, you can double your hourly rate and multiply it by 8 to obtain your ideal day rate.Animators sometimes work with clients on fixed budgets.This ensures that your rates will be consistent throughout, and you will be able to charge somewhat fairly depending on the length and complexity of your animation. While some animators would charge per project in this case (thus leading to some cases of overcharging), a great approach would be to apply a fee per second for smaller animations and GIFs. With the rise of Twitch and YouTube, for example, it isn’t uncommon for animators to work on Twitch emotes or motion graphics for YouTube, leading to a number of small projects here and there to account for. If you earned £12.50/hour working in a studio, you day rate should be around £400.Īt the same time, there are animators which work with a lot of different small projects. Some freelancers recommend doubling your day rate from studio work, then multiplying that by 8 working hours, which should give you your day rate. Some prefer charging per day, which can be relatively easy to do if an animator has worked in a studio before. However, animators can charge in a number of different ways. “Sometimes a job has been advertised with an unrealistic fee, in which case I would not consider submitting an application,” Will explains. Still, it is important to understand if you can learn a living wage from that project, especially if it ranges across multiple months. William prefers to charge per project, meaning he would usually reach out to clients looking for an animator with a fixed budget and take on the job from there. How much to charge for an animation project?Īs with many other freelance occupations, there are several ways to charge for a freelance animation project. Most of the amazing images on this piece are from the man himself! But huge kudos to Chloe Chamberlain for the striking header image you see above. Not being an animator myself, I have reached out to freelance Animator William Davies to better understand how much to charge as a freelance animator. Often, how much to charge for your projects and services is one of them. Like all freelance occupations, being a freelance animator comes with its own set of challenges. Though a good number of animators works in studio, some choose the freelance life to better manage their workload and have more control over their own professional life. They work with static images to produce the beautiful, coloured and smooth works we see animated on social media and ads every single day. A guide to animation rates, with tips and advice from an experienced professional in the industryĪnimators are extremely fascinating professionals, often with a broad skillset and a full range of incredible ideas.
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